Updated: Mar 11, 2019
Launched in 2015, the SG50 Jubilee Baby Gift Project is a community initiative led by the National Population and Talent Division (NPTD) to celebrate Singapore’s 50th year of independence. Awarded as the official vendor for the national project, Noel Gifts contributed to the concept, design, product sourcing, packaging and delivery of the materials for the SG50 Baby Jubilee Gifts.
Worth about $200 each, the gift set came in a mini suitcase consisting of eight items: a special medallion, a multi-functional shawl, a baby sling, a set of baby clothes, a diaper bag, a scrapbook, a photo frame, and a series of baby books. About 36,000 SG50 Baby Jubilee Gifts were given out to Singaporean babies born in 2015, the year that marked the nation’s 50th anniversary.
Packing of the gift sets began in early December 2014, with 50 packers hired, up from the usual 30 to 40 employed for the year-end peak season period. This number was also expected to go up to 100.
Furthermore, an external 60,000 square feet warehouse was rented to cope with the production of the SG50 Baby Jubilee Gifts. This was five times the size of their current warehouse and double the size of the warehouse usually rented for their peak period.
Overall, these SG50 gift sets were well-received. Some saw it as the Government’s way of extending appreciation to parents, while others thought that the set was rather useful and were thankful for the gifts.
Consequently, Noel Gifts was also awarded the $3.45 million contract by the People’s Association (PA) to produce baby gift sets (each worth $50) for Singaporean babies born in 2016 and 2017.
References: https://www.todayonline.com/singapore/sg50-baby-jubilee-gift-unveiled https://www.todayonline.com/singapore/parents-can-register-jubilee-gift-jan-1-after-child-born https://www.straitstimes.com/singapore/sg50-baby-hampers-all-hands-on-deck-at-noel-gifts-to-get-gift-sets-ready-for-2015 https://www.straitstimes.com/singapore/born-after-sg50-therell-still-be-gift-for-you https://www.straitstimes.com/singapore/1-of-sg50-baby-gift-sets-not-redeemed